There was an old cartoon in our paper one time.......Two guys were working on a chain saw, one said to the other "If we worked as hard at clearing trees as we are at starting this chain saw we would have a hundred acres cleared"
What you need to do is hook that pull rope up to the input shaft on the generator and forget about the stupid engine.
I know, I saw it right away too...no safety glasses, hearing protection, and I caught something else that is really important...he's no gloves on.