Yeah the aluminum is more expensive, but savings in fuel mileage is what they are buying. Notice I said THEY...
I won’t be buying a $70,000 anything unless it has an address.
I know what your saying about it being normal to load trucks with loaders. I could operate twin sticks & joystick loaders well before high school. I worked after school starting my freshman year running a cat 988 at a sand and gravel open pit mine. Loaded something like 3,000 pickup beds. But the difference of guys with a metal bed and aluminum ones at the mine a really good friend is doing the same job I did before (different company & location) is loading plenty of aluminum beds that all do the same thing as th steel ones- rhino liner type coating.
If a company is going to buy a $70,000 truck, and not invest a couple hundred dollars into taking care of it- they are just stupid.
I had people come in and have me load them 1.25- 1.5 tons into a 1/2 ton pickup all the time. Their liability, not mine, not our companies. One Toyota left after the owner shoveled it out right there so a tow truck could drag his busted axle pickup on the flat bed. I just laughed. Stupid people everywhere. Hell I know a guy that used his hummer to knock down cement block walls. Haha But I knew what I was risking.
I get what you’re saying about getting less rig for more money. But part of the 70k is the little knob so a person doesn’t touch their steering wheel when backing up a trailer. And Toyota had it before them, and include is as part of a normal package. So realize it isn’t all roughnecks out there buying pickups anymore. If it was there wouldn’t be a single gas engine truck over 10 years old with a price tag over $1,200 or diesel over $3,000 like it used to be.