They will also have to make some "go fast" changes with the Diesel engine if they are going to stay competetive with Ford and Dodge.
They will need to up the output!
They are currently in a distant 3rd.
I do like the looks of that over the "RAM" mustache copy of the just as ugly FORD grilles. At least GMC puts red lipstick on the pig of letters in the grille.
Frankly I am SICK of the HP wars.
"Where is my MPG?"
My 2003 5.9 has enough power for the extreme grades here. It also has the COOLING capacity to cash the power check the engine puts out. Something GM isn't known for. I don't need a 2500/3500 to be in the CDL towing rating or be taking place of a 4500/5500 Medium Duty Truck.
I would rather have a cheaper truck, better MPG, and cheaper parts that don't have to stand up to 1000 HP and 1000 Ft lbs. Frankly you are hard put to use that amount of power. It's not all available in lower gears due to torque/power limiting in the ECM. As it is HD trucks like the RAM Long Hauler (will) have a de-rated engine for longer engine life.
As it is every time I have to put out $1000 on a repair for the 2003 I look at the MPG being double that of my 6.5's and 2005 Duramax. Towing at 13-16 MPG is also impressive. Only the 2008 Duramax came close to it's MPG with 18 freeway while the Dodge gets 17 in the city and 20 or more on the freeway depending on AC use. AC makes a big difference on the Dodge MPG. Only RAM offers a MT anymore with historically higher MPG of the MT.
At today's HP levels who is in 1st 2nd or 3rd no longer matters. It's not like the forgotten diesels era like 6.5TD vs. a 12v 5.9 where 200 HP and 400 Ft Lbs clearly wasn't enough.
When fuel is my biggest cost I don't need the HP/TQ winner - I value higher MPG. I need enough cooling to tow at the speed limit being 80 MPH or less usually 45-65 MPH on grades and trailer tires generally being rated at 65 MPH doesn't help in 75 MPH zones.
Although I own a Dodge I have long liked the simple GM designs with the inexpensive gas engine rig parts. With the historical trouble GM and Ford have had with their diesels and pulling the cab to work on a Ford diesel... Cummins parts are expensive and so are the Dodge/RAM parts.